Popular drink among pirates. Traditional to the Caribbean. Today's design project is starring rum. The challenge was to develop the label design for Professore Caribbean Rum. It had to attract attention and make the product distinguishable within its range. Conceptually, the design solution had to bring the product closer to a premium category.

Amoth Studio analyzed classical visual elements of the rum segment: marine motifs, Caribbean flora and fauna, the texture of the waxed paper, gold medals, and serif typography. On the one hand, it was important to comply with the traditional visual style of the rum segment, yet on the other, to create a unique concept for the new product.

The brand's history illustrates the product's hero – energetic and experienced Ruiz, aka the Professor. For every master, it is extremely important to leave his legacy: the taste of the unique blend of Caribbean rums. A taste that will be loved and remembered.

For the main label, a dark-blue color was chosen, as it has long-established connotations with the scientific community, yet at the same time, it is the color of the Caribbean sea. The combination of the dark-blue satin background, golden emboss, and ember-colored liquid of the rum creates a pleasant play of light, accentuating the rich flavor of the product and distinguishing it from its competitors. Because the label is created in a reserved and structured style, the monkey image creates a contrast with the general mood, adding conceptual dynamism to it.

Despite the abundance of details, the composition of the label is perceived as a unified and harmonious pattern. A solid off-white line stretches horizontally through the whole composition, highlighting the brand's name. The title is crafted in glossy varnish, while the rest of the label is printed matte. A tu salud!