Pueyor

Pueyor, a natural plant-based hair care brand founded in 2016, partnered with CAE.CO, a design studio with a history of working with brands committed to sustainability and natural living, to create a new brand identity and packaging design for their line of products.

Pueyor's philosophy of "simple and pleasant" guides their commitment to creating natural plant-based products. As the Chinese body and hair care market grows rapidly, and with the recent end of animal testing requirements, Pueyor stands out as a brand committed to cruelty-free and sustainable beauty products. To meet the unique needs and demands of Chinese consumers, the product formula and scent have been specially adapted, providing exciting opportunities for Pueyor to tap into this growing market.

Every aspect of the design, from color schemes to typography, was thoughtfully considered to create a cohesive and impactful visual identity for Pueyor. The custom font, with some elegant terminale, conveys a natural and pure feeling. The logo reflects a balance of classic and modern aesthetics, aligning with changing consumer preferences in the Chinese market. CAE.CO's commitment to quality design is evident in Pueyor's packaging, a visual representation of their promise to provide natural, plant-based products that promote a simple, pure, and sustainable lifestyle.