Puma Flash Influencer Packaging

Today, we're bringing some extra sportive spirit. The sport featured this time is football by the well-known brand Puma. For the launch of the Puma Future Flash football boot, HereAfter was in charge of creating a highly impactful piece of seeding packaging to be sent out to Puma's players and select press.

The limited-edition presentation case captures the energy of the new football boots as it automatically illuminates when removed from its delivery box. Internal LED lights cast an electric blue glow through the graphic lightning bolts that cut through the sleek matt black Perspex outer. Plus, the cyan contrast in a dark matte background is super high-tech. As the hinged lid is opened, the boots are presented jewel-like on a raised platform laser etched with a repeat pattern inspired by the fabric of the footwear. We love the luxurious and fancy approach HereAfter team created.

Are you feeling energetic enough now to play a 5vs5? Just kidding, we're are super excited to feature design projects about sports as they have a high impact on our daily life.