The past century has led to a time of rapid human advancement, costing our planet and its health greatly. However, as Pyrowave begin to recognize the downfalls of the methods that fuelled the industrialization of the 20' century, the light of new and cleaner progress has begun to filter through.

At Pyrowave, they are illuminating the path forward by partnering with progressive companies that value green, low-carbon innovation, allowing us to accelerate opportunities that prioritize circular thinking for people and our planet. They asked SidLee to design their visual identity.

The combination of creativity and engineering has enabled them to design a groundbreaking modular platform with microwave technology at its core. By using renewable energy, they can electrify product life cycles in previously unimagined ways, creating a revolution of sustainable progress based on solutions that are both regenerative and restorative.

Additional credits

Executive Creative Director: Jean-François Dumais Creative Director: Marie-Elaine Benoit Art Director and Graphic designer: Audrey-Claude Roy Creative Director (motion): Olivier Valiquette Motion designer: Christopher Hegenberg + Raphael Jean Copywriter: Annika Ramchandani + Shane Patrick Account Director: Claire Pouly Account Coordinator: Marie-Christine Aucoin Director of Strategy: Élizabeth Jamot Strategist: Nicolas Picard Graphic Artist: M&H Polystudio Photographer: Charles Vary