Mindsparkle*

Midday

N/A

DATE

June 25, 2018

EDITOR

Mindsparkle Mag

Real Handful

Beautiful and fun identity and packaging design created for Real Handful by studio Midday, a design studio based in London. Real Handful is a snack brand based in Manchester.

Inspired by the rebellious brand name Midday created a new positioning and brand identity for snacking brand Real Handful. Led by an ‘Unruly Flavour’ design essence, the re-design has a fully hand-drawn and unrestricted visual language and uses creative product naming to inspire a cast of surreal characters. Bold colour palettes, animation and witty tone of voice give the brand it’s cheeky personality. Deliciously nutritious snacks that don’t play by the rules.