The leading innovator of bodyworn camera hardware and software, Reveal Media, briefed a repositioning of their brand identity to Manchester-based design studio eNaR and brand strategist Tim Watson. The studio proposed to shift the focus from one specific end-user to their commitment to product performance – ‘Performance Matters’.

The objective of the graphic work was a more inclusive and less overtly masculine and authoritarian visual language that communicates the proposition and connects all sectors and phases of the business. While a new logo was not initially on brief, analysis of the existing visual identity identified that in many instances, the ‘a’ in the logo read as an ‘o’. The designers made an exaggerated cut to enhance the legibility and recognition of the character as an ‘a’. Plus, they reworked the logotype and icon and developed a complete alphabet. All these became the signature for all products and platforms in the Reveal ecosystem. Reveal were suffering the consequences of segregated phases of work, undertaken by various agencies and in-house, on multiple platforms and products over several years. Their desire to reposition opened up the opportunity to put them into a territory they were excited about but didn't belong.

From packaging to the camera's interfaces, every expression of the identity improved the brand's performance. It was often within strict production, technical, budgetary, and timescale frameworks. Work covered a developed logo, product logotypes, bespoke typeface, camera + platform interface design, packaging, user manuals, and website.