'Revel is a diverse events company working with international luxury, lifestyle, arts, travel and tech brands. The company was established to breathe new life into events and campaign management through a team of marketing, sponsorship and events specialists, combining creative flair with commercial strategy.
were approached to create a suitable
that appropriately reflected the clientele they work with and the direction they aim to grow the company in.
The new logo that we designed is bold and contemporary, featuring a signature geometric 'r' to add a distinctive touch. Most importantly, its simplicity means the identity can stay highly flexible. This allows Revel to align themselves with a wide variety of projects by utilising different methods of brand application ranging from foil stamping and embossed logo seals through to rubber stamps and handwritten elements. There is also a gentle, textured pattern asset that can be used to create some energy but as with the logo, it is neutral enough not to skew the identity in one particular direction.
A soft palette including off-whites, tan, plus black and white is interrupted by pops of vibrant teal across Revel's stationery with simple but high-quality print finishes applied to create a sophisticated yet understated aesthetic.'
Creator: Passport Design Bureau