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Oak & Morrow
N/ASeptember 18, 2019
Mindsparkle Mag
Oak & Morrow designed Revivre. Memories are our greatest treasures. We try to capture specific moments in the hope to safely store them in memory and be able to relive them one day — Revivre
Research proves that scent triggers memories and can recreate them more vividly than other senses. Our olfactory receptors are able to pick up on very specific notes and connect the dots inside our brain. So designers thought: What if they could reverse engineer this process and turn things around: First, choose a scent and second, capture a specific moment that you want to relive later.
They set out to create scents that one could consciously connect to an important moment. For that they choose three different emotional states: Playful, Intimate and Healing. Each one representing a specific frequency range within the brainwave spectrum. This in turn informed their choices when designing the visual identity. Colors are chosen based on their correlating frequencies and patterns created using a research technique to map out acoustics. For the creation of the scents they worked closely together with perfumers and scent specialists. Ingredients were chosen based on their emotional connectivity in order to create the perfect scent to capture a memory within that particular emotional state.
Creator: Oak & Morrow
