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Karlssonwilker
N/AAugust 30, 2018
Mindsparkle Mag
Beautiful identity created by New York-based kalssonwilker for the Reykjavik Art Museum.
The Reykjavík Art Museum is the preeminent art museum in Iceland, with three locations across the capital, each focusing on different decades and artists.
karlssonwilker developed the Museum’s new identity and design system, which needed to speak to both local and international audiences. In previous years, the percentage of foreign visitors to the museum had surged from five percent to nearly fifty. The names of the three museums, their locations, and individual communications were inconsistent, and consideration was given to renaming them altogether. This, along with existing research suggested the identity to communicate a “three as one” message, in a simple, easy to understand manner to first-time visitors as well as locals and long-term patrons of the museum—“three as one”—as in “one museum, three locations.”
Creator: Karlssonwilker
