Rich Dolce

Juice and nectar brand Rich has launched a new product called Rich Dolce, the first one in Bubbles line of natural carbonated juice drinks. Inspired by the traditions of Southern Italy, Rich Dolce drinks contain up to 70% fruit and berry juice, water and bubbles, no added sugar. The product is presented in two flavors: sweet cherry with tart grapefruit and refreshing lemon. Tuman Studio was contracted to create a visual image reflecting the laconic and rich nature of the drink and showing the bright Italian character.

In the process of developing the design, the team wanted to create a bright and relevant solution that would highlight the drink and demonstrate its benefits. Large logo makes it easy to identify Rich brand, a well-established quality mark among juices. The “Dolce” typeface refers to the historic 19th century Clarendon fonts. Created by François Rappaud, Clarendon Graphic is a new graphic approach to this type of typefaces that embodies its modernist potential. A circular emblem marks the Bubbles line. The contrasting combination of yellow and blue / red and blue makes it noticeable, and bright artistic illustrations refer to the tradition of Tuscan majolica and allow to feel the spirit of Italy.