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Pop & Pac

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April 25, 2023

Mindsparkle Mag

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Road Diner

Pop & Pac is a multi-disciplinary Melbourne design studio. They created a new identity for Road Diner. One of the first, if not the very first Diner in the world, was established in Rhode Island USA in 1892. Walter Scott was the owner and it is said his most popular item at the time was a Chicken sandwich. This inspired the name, narrative and visual identity for Road Diner.

Project Scope: Art Direction, Brand Strategy, Brand Identity, Collateral, Copywriting & Messaging, Illustration, Naming, Website Design, Pop & Pac, Road Diner

Creator: Pop & Pac

art direction brand brand identity Brand Strategy branding collateral Copywriting & Messaging design inspiration designer graphic graphic design identity illustration inspiration logo design melbourne name naming pop & pac Road Diner visual identity website design
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