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WWAVE DESIGN
N/AJuly 28, 2019
Mindsparkle Mag
WWAVE DESIGN designed the packaging for Rocca Biscuit Collection. The key visual design is type oriented, matching each flavour with a unique typeface, pairing with a unique colour and paper texture: such as using Gill Sans on peach pink smooth paper for "Rose sablée tea biscuits" to relate with the mood of an elegant English afternoon tea; or a custom high contrast sans typeface on roughy bright red paper for "Sichuan pepper crisp" to express the fusion of east meets west with an exciting taste experience.
They wish to convey a direct message to the customer by using the flavour itself as design element, while exploring with the different interpretation on typography, colour and texture by people in this design.
Creator: WWAVE DESIGN
