We're at a tipping point with consumption and waste in Australia. We love to buy the new, the next, the many, and were way too good at throwing things away! The latest stats revealing each Australian is producing around 2.95T of rubbish a year. Ow! Each acquisition and disposal we make begetting a black mark on planet earth and big bill in waste services.This calls for a massive shift in peoples behaviours. It also calls for motivating resources to support and enable more responsible choices and actions.Round and Round has been developed by Accompany as a social initiative providing know-how and local connections to go circular and further a more sustainable community.

It is Accompany's tangible commitment and demonstration of our aim to create work that contributes to a better future.There are many good folk out there providing responsible ways to reuse, repair and rehome your things. Round and Rounds brings them together in a dynamic digital directory making it easy and inspiring for people to maximise usage of their things and minimise waste in landfill.Purposefully, we pursued a very distinctive visual design and verbal language. Hand-generated illustrations express concepts in a friendly and accessible way and lend themselves to dynamic animations. Messaging plays into information and culture, delivered positively and playfully. Packaged within vibrant colours, patterns and linework this is about being strategic in our expression to stimulate interest and action.As a pilot program for our hometown of Sydney, we aim to establish Round and Round as a well-loved and well-frequented resource, developing and taking learnings before we expand to other capital cities across the country.