Mindsparkle*

Naked bureau

N/A

DATE

February 13, 2021

EDITOR

Mindsparkle Mag

Ryabchick

Naked bureau designed the branding for Ryabchick. Ryabchick are thin chicken filet slices with soy sauce. Air dried and crunchy. Ryabchick has only 2 ingredients — soy sauce and chicken filets. Uses almost no salt and is being dried at higher temperatures, than regular curing. That’s why it’s a healthier protein snack for those, who are constantly on the run.

So Ryabchick is a viable healthy snack option. But concumers are used to see dried meat products only as beer snacks and really miss the healthy part — it`s nutritious and satisfying without the use of frying oils, or preservatives. Thats why agency`s task was to differentiate the product from the usual category and to communicate new the idea, that Ryabchick is as much a beer snack as it is a healthy snack.