Earlier, we wrote about how we do not appreciate our bodies, and now we want to take them on vacation. Keeping a well-rested body is as essential as keeping it fit and healthy. So today, we're showcasing a branding design for a place where our bodies would be gladly resting. The Ryder Hotel identity was in charge of SDCO Partners, who created a delightful concept.

Craft a name, narrative, identity, and design for a boutique hotel on a mission to be the antidote to the ordinary. SDCO Partners has wanted to take us on holidays since moment one. The brand design reflects the hotel's laidback, fun-loving spirit and oasis-inspired interiors. Designers received inspiration from the warm materials from the location and its kind attention. A custom script reflects the brand personality — the friend who brings the good times and great stories, making everyone around them feel at home and free to be themselves. The brand design deftly touches every part of the property, creating a seamless, unforgettable, and immersive experience. SDCO Partners got involved in wayfinding, room keys, in-room stationery, and materials choices. Plus, they came up with door hangers, signage, menus, coasters, guest robes, and even pool tiles!

The Ryder Hotel's overall identity defies the routine and allows us to enjoy some chill thrills in a fun and relaxing location, with a home-feel style.