Saintly reimagines the daily routine with the cheeky belief that "cleanliness is next to godliness" and the promise of "that new butt feeling, every time." Universal Favourite reinvented every detail of the brand, from its divine renaming to its head-turning, Renaissance-inspired aesthetic. In collaboration with Doris Dev, they designed a divine dispenser, crafted a bespoke fresco dripping with irreverent bathroom humor and Renaissance wit, and perfected the packaging of the hero product to create a beautifully cohesive statement.

Saintly isn’t just about a better way to wipe—it’s about transforming your daily routine into a celestial strut of confidence. With the cheeky belief that "cleanliness is next to godliness" and a promise to deliver "that new butt feel everyday," we reinvented every detail of the brand, from its divine renaming to a head-turning, Renaissance-inspired aesthetic. We collaborated with Doris Dev on the product development of the Divine Dispenser, crafted a bespoke fresco dripping with irreverent bathroom humour and Renaissance wit, and perfected the hero product’s packaging into one beautifully cohesive statement. Now, Saintly lets you swagger through life like a Renaissance bon vivant in silk robes, exuding a Saintly freshness as untouched as alpine waterfalls cascading down a Patagonian mountain of freshly laundered linen—so pristine that chubby little winged cherubs break into impromptu serenades with their stringed harps every time you glide into a room. That’s the Saintly way of life: ethereal, resplendent, and undeniably divine.