If you could freeze time, what would you do? Sleep, catch up with work and travel the world were some of the answers we picked up. The last one keeps our hopes up at least :/ Today we're showcasing SANA Amsterdam, a premium collagen brand with self-care and empathy at its core. Its packaging design and art direction are work from Pano studio.

So, we had to break the ice; pun intended check later, to introduce you to this brand's concept of time freezing. As we spoiled before, SANA Amsterdam is in charge of taking care of our largest organ. We know that collagen makes the skin firm, and when time passes, the body's amounts steeply decrease. The brand uses collagen in powder and liquid format mainly derived from fish in the icy Norwegian sea in a constant effort to be as sustainable as possible. For SANA Amsterdam, the notion of freezing time and the anti-aging process arrive in the packaging, with the debossed outlines gradually fading. The secret message is that the more collagen consumed, the quicker the wrinkles disappear ;) This resource perfectly matches the minimal, clean aesthetic the product has. Furthermore, the logo and the hero icons drew inspiration from collagen fibers when cut perpendicular to them and collagen molecular structure as a whole.

All in all, we love the playful art direction from SANA Amsterdam's skincare products. Creatives find their way to include a jelly substance in the photo shoot, making the neat overall aesthetic unique and stand out. Let's freeze time for two minutes and enjoy Pano studio's work.