Mindsparkle*

Snask

N/A

DATE

October 13, 2020

EDITOR

Mindsparkle Mag

Schuh rebrand

Snask designed Schuh rebrand. Based on research, interviews, and workshops the designers rewrote the brand strategy for schuh. They found out that their USP had shifted from stocking cool products into the excellent service their people gave customers. They changed the brand communication from talking about products to talking about the company's values and the people behind the brand as well as the people in the shoes, the customers. They refreshed the old logotype, intensified their green to become more modern and added a much more versatile colour palette as well as an entirely new typeface that had a much more flexible range and attractive design. They added a green stripe to serve as a brand symbol across all channels. The new store fits already started to roll out at the new brand launch and "people first" has always been in schuh's veins it's just that now it finally showed and included both staffs as well as customers and you!