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Hey Studio
N/AJune 12, 2017
Mindsparkle Mag
Founded in 2002, Scopitone is an annual festival that celebrates electronic culture and digital arts and takes place in various locations in Nantes, France. Created by Stereolux and organized by the Songo Association, the festival hosts numerous artists, musicians, performers and other professionals from France and around the world. For its 15th edition Hey was asked to create Scoptione’s graphic identity. They came up with an identity that represents the pattern that used to pop up on our television screens when there was no signal. The static communication materials for Scopitone represent a glitch effect on the colour bars pattern test (also known as SMPTE). The result is an identity formed by rectangular and coloured overlapping sections. This creates a flexible visual system which can be applied across all the different communication materials and can also be adapted to all the formats and sizes of the different graphic resources. Photography: Enric Badrinas
Creator: Hey Studio
