Mindsparkle*

Jason Cooper + Belu

N/A

DATE

September 06, 2018

EDITOR

Mindsparkle Mag

Sen Flow Corporate Design

Beautiful branding for Sen Flow, a fitness and wellness studio, created by

and

in Australia.

Fitness and wellness studio based in the heart of Sydney’s Vietnamese community. The brand audience is predominantly female and Vietnamese, so the outcome needed to stay true to it’s community and values, but entice new customers to ‘Join the Flow,’ by standing out amongst a busy crowd of competition.

The naming derived from ‘Sen’ meaning ‘Lotus’ in Vietnamese that also means ‘Purity of mind.’ ‘Flow’ for energy and water flow. Sen Flow is energetic and calm at the same time.

Creator: Jason Cooper + Belu

art direction brand branding corporate design graphic identity mindsparkle mag print sen flow stationery visual

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