Does it ever happen to you; that even though it's Friday, your energy levels are low, and you'd rather stay home? Perhaps it's just because it's been some crazy weeks, or you're not in the mood to go out, gather with some friends and have some drinks. Today, we're showcasing a relaxing branding design featuring incense as the protagonist: Sencie.

The history of this scented material goes back thousands of years ago to the Egyptian civilization. Nowadays, it has many uses and comes in various formats too. Elisabeth Kiviorg is the creative mind behind Sencie's visual identity and packaging design for these incense sticks. The minimalist style in Sencie is the key to creating quietness in our busy lives. Incense has an everlasting positive impact on our minds and body, from relieving our tension and anxiety to renewing and refreshing us. Stepping into the world of scents and rituals, Sencie offers a spectrum of high-quality incense sticks made from classic perfumes. The visual identity encapsulates minimalist elegance, where nothing is extra and where there’s room for stillness. A soft color palette combined with textural packaging creates a fancy brand experience. The differences in logotype capture parts of the fine flowy smoke emanating from the incense, carrying delicate fragrances around the room.

All in all, we love the sophisticated and minimalistic approach Elisabeth Kiviorg gave to this project and how she captured the incense's essence and subtly applied it. It's okay to choose someday to stay at home and chill for a while. So, why don't you lit an incense stick and enjoy the night?