Today, fashion is bringing back a lot of tools and concepts from the past and making them, in some way, trendy for nowadays' fast fashion. Senno is a collaborative project of three Chelsea college of Arts alumni: Liza, Lily & Faye. It is a cross-cultural project inspired by folk communities of the past and their attitudes towards their clothing - functional, long-lasting, and cared for garments. Limited editions celebrate beautiful and thought-provoking designs from traditional rural communities of Belarus, Russia, Britain, France, and Japan. The brand's mission is to make clothes designed for the real world so that you can feel comfortable, confident, and beautiful. The best of both traditional and modern design is combined in the design process to create charming pieces that will age gracefully. Senno's green accents have a beautiful hue featuring a fresh, minimal aesthetic.
Creator: Firuz Kurbonzodski