Mindsparkle*

Pim Preston

N/A

DATE

May 07, 2021

EDITOR

Mindsparkle Mag

Settle Beds

Pim Preston designed the branding for Settle beds - a brand pushing the boundaries between style and sustainability, entering the market with a collection of interior-inspired dog bed designs, made locally in the UK from regenerated plastics with a low carbon footprint.

Targeting a millennial audience, Settle beds offers supportive and comfy dog beds, with an eye on interior trends, allowing people to easily remove and replace their bed covers with the latest Settle deigns, with the added functionality of easy machine washing for a fresh bed every time.

Eco-friendly approaches were implemented through kraft paper boxes and sustainable tissue paper. The illustrative patterns represent the interior focus of the brand, while the logos were design to work adaptively and cohesively within the product labels, packaging and print collateral.