Shineholy Packaging

The owner of the Shineholy brand is a fashionable, confident, and infectious woman who has been in the underwear field for more than ten years and founded the brand in 2019. From the beginning, James Wang and his team got involved with the brand, they named it, built its visual identity, series packaging design, and other brand processes from 0 to 1. Shineholy is a combination of "Scorpio" and "encounter", that represents a mysterious, beautiful story, and a proud attitude towards life. It is Shineholy's definition of the brand and its message to every woman. The brand always understands women's needs and cares for women.

IDEA & SOLUTION

In the whole product planning, there are twelve constellation series, Enneagram series, self-pleasure series, and so on. For the twelve constellation series, James and his team organized the packaging and assigned one color to each constellation. The original illustration of the twelve constellations was created on the underwear, which was distinguished by color on the outer packaging, and drew inspiration from the slogan "brilliant because of its beauty" to create a graphic of bright stars, which was applied to the shading.