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For its second year, Marche Shoni, a festival celebrating the culture of the Shaughnessy Village neighbourhood, enlisted Baillat Studio to continue developing its visual identity. This year's 2022 theme continued the idea of bringing people together through a modular illustrative system.
The illustrations were created with circular building blocks that come together to create type and visuals that express the light-hearted, bubbly and fun nature of the market.