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Jean-Philippe Dugal, Agency lg2
N/ADecember 11, 2017
Mindsparkle Mag
Shoot Studio is a hub of professional visual storytellers, including photographers, videographers, retouchers and producers. Jean-Philippe Dugal of Agency lg2 designed a strong and dynamic brand identity to leverage its position in the production industry and online.
'The brand platform features different lines built around the word “Shoot” that openly express the spirit in which the company operates. The logo was reworked and rethought in a way that would make it more malleable. Depending on the context in which the logo lives, its letters move, multiply, transform and integrate various typographic elements. Like the company that seeks to continually reinvent itself, the logo transforms to hint at the story behind the image. Choosing a contrasting palette of black, white and grey leaves lots of room for the colours of the images it hosts.'
Creator: Jean-Philippe Dugal, Agency lg2
