Mindsparkle*

Sid Lee

N/A

DATE

November 16, 2018

EDITOR

Mindsparkle Mag

Sid Lee Rebranding

Beautiful rebranding for Sid Lee, done in-house by Sid Lee Montréal.

As Sid Lee reached 25 years of age, the studio took a look at the brief but packed history, and made the following realizations: first, they made it because they were always bold enough to try. Second, change has always been part of their DNA. Third, they change, but never for change’s sake.

"This time, we change to stay relevant.

We change, to create what matters."

Creator: Sid Lee

art direction brand branding design graphic identity mindsparkle mag print rebranding sid lee stationery

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