Melbourne Design & Advertising agency

SICKDOGWOLFMAN

launches own SPF brand,

SLATHER

. Sometimes, a swirling wind of insights, experiences, and ambitions can all collide at just the right moment.

Following a series of personal experiences, first-hand category observations, and an ongoing desire to create something for themselves and the people close to them, Melbourne independent, SICKDOGWOLFMAN, took the leap and launched their own brand - SLATHER. A High Protection Broad Spectrum SPF50+ Sunscreen (and Moisturiser) hell bent on making sun protection messaging worth peoples time.

The skincare and SPF category, for the most part, presents as clinical and pharmaceutical. The messaging, often cold and rational, or overtly sun-loving in its expression. And with a concerted feminine lean. The end result of this monotonous approach has landed Australia in the no.1 slot for skin cancer. Thats no.1 in the entire world.

With studies showing, despite living on a sun-drenched desert island, fewer than 3 in 10 Australians use sunscreen regularly. With males being the biggest offenders.

Spotting an ozone-sized hole in the market, SICKDOGWOLFMAN saw the opportunity to not only change the tone and context of the conversation, with THE SUN IS NOT YOUR FRIEND a striking brand positioning for a sunscreen, but to bring a degree of sensible aesthetic edge to a category devoid of real feeling and meaning.

SICKDOGWOLFMAN is an internationally-awarded independent design & advertising agency based in Collingwood, Melbourne.