Mindsparkle*

rasmus und christin

N/A

DATE

February 24, 2020

EDITOR

Mindsparkle Mag

SOAC Packaging

rasmus und christin designed SOAC Packaging . They created the brand identity for soac, calming eye drops for irritated eyes. These drops support the eye´s natural tear film and effectively relieve symptoms, such as redness or itching. It is specifically developed for eyes irritated by dry air, contact lenses or working at digital devices. We created a colorful brand identity including a functional packaging and sonorous naming. The logotype´s strong contrast of the letters point out the product´s main feature – immediate relief of visual disturbance.