Solus is a family owned and operated company since 1995, suppling architectural ceramics globally from their base in Birmingham. In 2023 the business sought to rebrand in order to communicate better with, and support, the Architecture and Design community.

Solus success in their market had been previously due to individual efforts of the management, sales and creative teams. The brand itself had been undervalued and, as such, had low market recognition. The visual assets also did not inherently appeal to their key audience namely architects and designers. Sustainability has also become a key driver for the business and the company have taken steps to over the last few years to be a leader in this field.

Working in tandem with the reimagining of their London showroom, TM developed a brand identity that set out to deliver a strong, design-focused point of view. The ambition for the brand was for clients to regard Solus as beyond a simple supplier; as a creative partner and a source of inspiration.

The resulting brand identity is built around the positioning statement coined by TM, Down to earth. This statement encapsulates the many sides of Solus. It describes the people; open, friendly and inviting, but also refers to the lifeblood of the buiness earth. The beginning of the journey for every tile is earth, this not only puts a stake in the ground from a sustainability point of view, but also acts as a literal reminder that ceramics are a natural choice.

The logo is simple and confident, with an extended sans serif typeface neatly aligned in the formation of a corner, a nod to the rectangular structure of tiles. It comes into its own across a comprehensive set of touchpoints, each produced with sustainability at their core, using a minimum of processes and the least environmentally impactful materials wherever possible.a<y