Sport complex GO Park

Apus Agency, branding agency in Russia, developed and launched a new brand for the major sports center in Moscow region with total area of 12 000 sq.m. The sport complex includes 3 sport zones for team games, fitness zone of 4500 sq.m., a swimming pool, a ski slope, tennis courts, a trampoline center, cafes and a hotel. An underlying concept was based on an idea of motivation. Apus Agency suggested for the sport complex a laconic name — Go Park, which reflected the call to action. This concept influenced the choice of the domain name and the design of brand mediums.

To emphasize the idea Magenta Flame and Ultramarine colours as well as sports images became the key elements of the brand design.

The team started working on the project already at the construction stage. Agency has developer an architectural solution for the interior, navigation and facade design.

Verbal and visual principles of communications materials design for Go Park found their reflection in promo-materials and in outdoor advertising.

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Website name gopark.today continues the idea of active engagement into sports. Classes schedule, news, personal profile and separate pages about coaches — club’s clients have all the necessary sections and functions to start training.

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