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Spotify Premium Campaign cover image

Peter Tarka, Amazing Monkeys & Mateusz Król

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October 03, 2021

Mindsparkle Mag

Spotify Premium Campaign

The way we listen to music has drastically changed over the last forty years. From large analogic devices to portable devices with headphones and wireless pocket-fitting airpods. It's interesting to look back in time and see how listening to music evolved so rapidly. Also, it drifted from being a social activity to become a solo one. However, there are tons of streaming platforms where people can listen to live music simultaneously, no matter where they are. Today, we're featuring an app that most of us have on our phones, and some pay for its premium services. Yes, we're referring to Spotify.

Peter Tarka, Amazing Monkeys & Mateusz Król had the opportunity to partner with Spotify Premium on a Global gift card asset pack with over 20 unique visuals. They aimed to increase awareness, improve retention, and encourage gifting moments of Spotify Premium gift cards. Their three-dimensional work features a stunning pastel color palette, and three colored spheres are the protagonists of the visuals. Even though its environment calls out our attention, the detailed scenarios they created could have been one of our very own rooms. The faceless characters represent the mood of the playlists. Some are chilling, others working out or even celebrating Christmas.

The overall work looks stunning, and we found it super representative of how the design team managed to create such particular ambients. We love the fun, and fresh feel the illustrations have. With how many do you identify?

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