RED Studio designed Spring Festival Amusement Park - a major marketing event, launched by RED e-commerce at the end of 2020, linking both online and offline markets. In addition to the webpage design for online events, they designed a set of red packages, which includes redemption cards for different categories of products, in the theme of an amusement park for offline events as well. After purchasing the red package set on the RED e-commerce event page, users can redeem the corresponding products online using their redemption cards, in turn, completing the closed-loop marketing online and offline.
Creator: RED Studio