SR & O

Pop & Pac designed SR & O. Established in 2016, Sarah Reid & Others is an interiors-focused Melbourne design practice creating beautiful, functional and inspiring contemporary spaces that serve and reflect the way we live. With a signature aesthetic that blends sophisticated minimalism and restrained luxury with playful charm, warmth and texture, Sarah and her team craft elegant and inventive design solutions through a fluid, personalised and highly collaborative creative process that places the client firmly at the centre of each new project.

The Objective was to create a visual and verbal identity and suite of supporting collateral that reflects the clients style and vision.

They had to create a brand identity that captures Sarah’s creative essence and personality while ensuring that the sophisticated minimalism, playful charm, warmth and texture evident in the spaces she creates were also experienced at every touchpoint when interacting with the brand.

Employing meticulously considered finishing and printing processes and material, the designer's creative execution embodies the natural environment and an organic design process