Mindsparkle*

Studio South

N/A

DATE

October 16, 2023

EDITOR

Mindsparkle Mag

S&T Branding

Modernising a 100 year old success story. S&T are an architecture and engineering firm that has been in business for over 100 years. Their group was changing and the Wellington office needed to establish a brand refresh. The new website is to promote S&T's wider services, categories and offerings.

Studio South met with the board about the goals and objectives for the future of S&T. Their culture had changed and their services were becoming increasingly integrated to the projects they won. South's response to their brief is a large logic based brand system and website that promotes all the service categories under one umbrella. Adopting grids, layouts, typefaces, a new graphic language, refined colour usages and a range of art directed content tells their business story and promotes their work in a filtered manner.