Accompany Group, Elizaveta Pogossov & Linda Jukic designed Stanford Brown. Let’s be honest, financial services are often considered cold, impersonal and hard to emotionally identify with.

Stanford Brown, a finance company of experienced and friendly advisors, make it their mission to genuinely connect to their team and clients. Stanford Brown are people people.

Accompany was tasked with creating a new brand identity that could take Stanford Brown from flying under the radar to the category forefront. It had to be modern, confident and above all personable.

A proud and refined logo paired with a delightful trustmark, are the cornerstone of the identity – the elephant, an embodiment of their tough love ethos and one of the strongest and most emotionally intelligent creatures of the animal kingdom.

Accompany also had the exciting opportunity to create a new library of imagery. The photography beautifully capturing candid life moments and the talent of Stanford Brown. The considered compositions and natural lighting style breaking through the category’s sea of corporate stock imagery. The addition of illustration to the identity bringing to life financial concepts in a metaphorical and delightful way.

Combined with rich greens and highly intentional layouts, the brand identity captures Stanford Brown’s warmth and intelligence.