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Simple Integrated Marketing
N/AMay 10, 2020
Mindsparkle Mag
Simple Integrated Marketing designed State Theatre Company. The State Theatre Company of South Australia is one of the nation’s premier theatre companies. With an annual season of classic and contemporary Australian and international theatre works, it's a major community and cultural resource for all South Australians. In its previous branding system, individual shows held the focus, with the State Theatre Company's own identity playing a supporting role.
Designers developed a brand system that pushes the State Theatre Company to centre stage, and provides a brand platform for consistently promoting individual shows, each of which incorporate their own photography and brand assets. This brand's icon, in the shape of an arch, represents the stage as viewed by the audience and is used to provide a window into each performance. In solid red, the arch suggests a curtain and the pre-show anticipation. When lifted, it reveals an upcoming or current show.
Creator: Simple Integrated Marketing
