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N/AFebruary 28, 2017
Mindsparkle Mag
is the leading chain of apartment hotels in Sweden. When they opened a new hotel they needed a wayfinding system and environmental graphics to harmonise with the building and their brand. With simple materials and focus on the details
created an functional system that also gets forth the relaxed and playful feeling that StayAt communicates in. StayAt is all about that little extra and Under wanted to get that through a play with perspectives and hidden small details and messages so that the guests always have something new to discover. The base materials used where cork, plywood and lacquered aluminum. Together with hand painted areas that flows over the different materials and back to the wall and different printing techniques, coloured vinyl and lightboxes Under could create an unique environment where the wayfinding merges seamlessly with the branded environment. No signs are alike and even all the 133 apartment numbers are individually typographed.
Creator: Under
