Stockpay: Brand Identity

StockPay is an investing app for beginners. It has developed an easy and informative way for everyone to become an investor — everything on one app for maximum flexibility. Stockpay’s mission is to create an affordable and approachable platform for the popularisation of investing for everyone. The company asked the Embacy team to work on its branding design.

The whole concept for StockPay's visual identity revolves around illustrations; the main idea is an allusion to a game. Designers have the encouraging text and an illustration to the right. Horizontally-oriented illustration means a transition to a new level of life, success. The main character in the illustrations is the city. Each should reference the urban environment: buildings, towers, parks, and any elements that point to the metropolis. The dark-hued color palette reminds us of vintage comics' overall aesthetic. And we're in love with it! Also, the unique storytelling Embacy has created for Stockpay is stunning and blew our minds away.

What are you waiting to join them and start trusting your inner investor? Apart from learning a lot from Stockpay, you'll be able to discover and enjoy the urbanized areas you'll be creating while investing.