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Streem cover image

BrandBox

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April 25, 2023

Mindsparkle Mag

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Streem

BrandBox rebranded Streem. Streem, previously called Ermewa Group, is one of the leading players of the freight, railcar and tank containers leasing industries.

In 2023, the Group is taking a strategic shift in its brand : a new name, logo and brand narrative. Streem reflects a global vision: the brand reaffirms its position as a market leader and places its values at the heart of its discourse.

This new name looks towards the future, where innovation rhymes with leadership and reliability with sustainability. This identity is built around astrong symbol reminding the rail flows and converging networks. It embodies the Group's expertise, its dynamism and unity around a common vision.

Creator: BrandBox

brand brand narrative BrandBox branding dynamism Ermewa Group freight identity innovation leasing industries logo name railcar rebranding Reliability strategic shift Streem sustainability symbol tank containers values visual idenity
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