While listening to Tiny Desk feat Mac Miller, we're presenting Studio Miles' rebrand. The trendy skater brand's vibes also give a groovy look and feel. Cool t-shirt stamps and pale lilac as its protagonist color are part of 2022's trends, which revive some '60s features too. Its clean, street style, and beanies are more than on point for this chilly season. 

 After five years of existence and a growing team, their vision has become clearer. One of their fundamental values includes being a small studio with big ambitions and offering authentic and human service. Plus, building long-term business relationships based on collaboration and fun. The whole of their new identity relies on typographic work. Its acronym represents a smiling and goofy man, created from the S of Studio and the M of Miles, or the bubbly signature and funky. These elements mixed with the highly structured visual universe create high contrast with the brand platform. This new branding defines them even better. It demonstrates the balance and encompasses their work: a hint of craziness mixed with rocketing attention to detail. 

Fascinated by the overall Studio Miles art direction, the casual and relaxed vibes we receive from the photographs are mesmerizing. We believe Mac matches Studio Miles' vibes, don't you? 

Additional credits Lettering: COPPERS & BRASSES