Studio Proba

Back with some experimental work and 3D design, which was this week's topic for our classic Top 10 segment, we bring you an extraordinary project that combines interior design with three-dimensional sets that play with the ordinary. Studio Proba and Reisinger Studio combined their skills and passion for design to create a mind-blown launch campaign for rug design.

Studio Proba is a New York-based multidisciplinary design studio focusing on product, graphic, environmental, and furniture design and artwork. In a new collaboration, Andrés Reisinger and Alex Proba have created these set designs and surreal explorations for their new rugs collection.

If there's something we can conclude about this outstanding performance that combines existing products and digital technologies, is that arcs and pink are sticking with us this year among other 2022 trends. Arches are here to stay.

Additional credits Creative direction: Alex Proba and Andrés Reisinger Art direction and 3D set design: Andrés Reisinger Rugs design: Studio Proba Edit: Enric Badrinas Music design: Aimar Molero