StudioDot

StudioDot, an Architectural firm based in Bhuj, is an esteemed multidisciplinary design studio whose primary focus is to explore and experiment along all the realms of design. The studio operates with strong working ethics. With such an eminent reputation, DesignOccult believes that their visual identity has to be in synchrony with their working philosophy.

StudioDot - a name derived from the philosophy that states “beauty lies in imperfection”. A ‘Dot’ being geometrically disfigured is apt for the depiction. The visual identity was conceptualized enhancing the inexact organic character of a dot. With the rigorous and conscious effort to achieve the best proportions, various experiments were laid down with the use of Geomanist fonts designed by Atipo Foundry. Henceforth, the identity created with in-depth research resulted in the best fit for all formats and scales.

Moreover, the studio believes that in the profession, work is a reflection of the cyclic support of the visualizer, investor, and executor. The logo inculcates an invisible triangle of sustenance, emphasizing this trifold connection. Thus, adapting the design brief, a long-lasting creative solution was materialized.