Mindsparkle*

Damian Skotzke

N/A

DATE

May 27, 2018

EDITOR

Mindsparkle Mag

Surge Cloud Branding

Beautiful brand identity designed by Damian Skotzke (Tzke) for a Polish startup called Surge Cloud.

Surge Cloud is a Polish startup specialized in IoT-oriented technology innovations for the retail market with a multidisciplinary team of specialists working not only in technology, but also in sales and marketing. The team needed a visual identity system which will be used and further developed by them. After a couple of regular meetings and workshops, together Skotzke created a modular concept of brand’s key visual, which refers to its technology and product strategy. Just like scientists explore new galaxies, planets and stars, Surge Cloud explores and develops new solutions in technology, which translates to the choice of colours and the idea of joining modules used in brand’s visual identity.