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Conflict
N/AAugust 18, 2020
Mindsparkle Mag
Conflict designed Sweet Reason 2.0. In the summer of 2019 Sweet Reason approached Conflict with the challenge of evolving the brand’s packaging. The CBD beverage market had become incredibly saturated and while the brand had been enjoying early success as one of the leaders in its category there was a feeling that more could be done to broaden its appeal and increase shelf presence. Sweet Reason 2.0 became an exercise in keeping what was cherished about the brand while finding new ways to amplify itself. The result is a bolder bottle with increased diamond presence, a clearer information hierarchy supported by larger fields of richer complementary colours and a bigger focus on the brand’s surreal botanical illustration style.
Creator: Conflict
