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Taresso Capsules Packaging cover image

Luminous Design

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February 17, 2022

Mindsparkle Mag

Taresso Capsules Packaging

"One more cup of coffee before I go!" is what  Luminous Design yells before leaving home with some Lewis Capaldi vibes, and so do we. Taresso Capsules asked them to create several designs for some of their specialty coffees. 

An original story that narrates the everyday power of coffee is depicted on the packaging of Taresso Artisan Coffee Roasters’ coffee capsules. The illustrations showcase that combining moments from ordinary life with a cup of your favorite coffee can be a special and unique experience, while the pale pink color illuminates the optimism that exudes from every single capsule. Not to brag about, but pink hues are one of Instagram's 2022 trends, so we might see much more of this. We love their art direction for the heavenly beverage that wakes us up in the morning. The dark-colored illustrations give a more artistic side to Taresso capsules. Arcs and stairs give the brand a super playful look and feel, along with the illustrations. 

All tinted in pink, this is one of our favorite projects we've featured this year so far. Are you willing to take the staircase to coffee heaven? Because we do, every morning :)

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