'Since it was founded in 1988, TEFAF has been regarded as the world’s leading art fair and authority on the art world. Historically their art fair has been held annually in Maastricht and it continually sets the standard for excellence in the market. Their 'Art Market' report is globally quoted as the definitive guide on commercial art matters. Quite simply, they are the benchmark for their industry.

How do you modernise an institution? Wiedemann Lampe worked with TEFAF was to help them reach out to a new generation of art lovers around the world by highlighting their relevance in today’s market. It was critical to re-establish the role and importance of the organisation around the world, unifying their message and streamlining all communications.

The brand identity was designed to cut through the noise of a highly saturated landscape. It effortlessly opens up into a clear and transparent visual system; one that celebrates the pleasure that comes from quality and craftsmanship. It works in the same way as TEFAF itself, it offers a framework that champions consistent high-quality content and accessible expertise that is rooted in passion. The identity is easy to apply and offers limitless opportunity for reinvention from highly tactile experiences through to our main symbol in its most reduced state. This was all about a brand successfully becoming a destination and solidifying TEFAF as a global icon in the art world.'