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Danielle Shami designed The Bikeshop. Modern, clean technology. The corner bike shop at 'Selfridges' is reinventing the cycling industry, emerging as a ‘new kind of business’, combining fashion, tech & lifestyle.
Emphasizing the streets around us. The urban scene is blowing up, street wear is at the forefront, from Louis Vitton to Supreme. Since Covid, people are adapting their commute and looking to ride with style. We don’t just want to get out, we want to be seen.