The Cape

SDCO was tasked with naming, designing, and crafting the story for the last-of-its-kind Kiawah Island community: The Cape.

The Cape’s name nods to the community’s geographical definition — and the love and nostalgia the world has for renowned “capes” like Cape Cod. The brand design reflects the soulful, irresistible energy of life along the water, the relationship between people and place, and the development team’s commitment to sustainability and stewardship. Hand-drawn illustrations are playful accents in the brand’s visual language. Documentary-style photography brings The Cape lifestyle to life on digital platforms and print materials. The identity system comes vibrantly to life in an array of digital, print, and environmental mediums across the property. From business cards, postcards, note cards, sales brochures, and embossed envelopes to signage, wayfinding, merchandise, and a robust website that delves into The Cape’s amenities, residences, and maps. Response to The Cape has been overwhelming — with 38 of 40 residences sold on opening day.