Mindsparkle*

Friends of Friends

N/A

DATE

August 31, 2023

EDITOR

Mindsparkle Mag

The Corner

The Corner, designed by

Friends of Friends

, is a beloved neighbourhood pub located in Remuera, Auckland. The client required a fresh creative direction in order to update its various touchpoints across the identity. This included their overall aesthetic, food & drink menus, signage, uniforms and ongoing social media collateral.

Inspiration for the new aesthetic was taken from the casual style of your classic neighbourhood shop signage, aiming to capture the essence of community and camaraderie. There is a strong focus on bold typography, illustration and warm tones for a welcoming feel. Illustration by Carly Black.